You are facing one of the biggest challenges of your entire career: announcing a new plan for learning during a global pandemic.

But school leaders like you are already overworked, overwhelmed and can’t catch a break. These past few months you’ve innovated, you’ve adapted, you’ve made it work.

And now you're down to the last days before schools reopen.

Buy for $29

If there was ever a time when you could use some help, it’s now.

Forthright Advising—a communications firm with more than 60 years of combined experience in school PR—has put together a guide which includes exactly what you need to get you across the finish line of your school reopening communications.

Here's What You Get

We know a draft to get you started is way, way better than your blinking cursor and a blank page. In addition to reopening communications guidance, we've created fill-in-the-blanks version of the following materials:

Your letter to families
Draft phone message copy
Suggested text message copy

But Better Yet...

As a bonus, we’ve spent the last month in deep conversations with parents and community stakeholders, so we know what they are asking of you and your district. We outlined the 64 most frequently asked questions that parents want to know about school reopening AND we’ve outlined how to answer each of them...so you don’t have to.

GET WHAT YOU NEED (And maybe even finally get some sleep.)

When you download the ESSENTIALS, you’ll be able to quickly prepare the final messages you need to effectively communicate your reopening plan with district families.

What's included in the ESSENTIALS?

5 files

The ESSENTIALS

Outreach Made Easy ESSENTIALS - Key Tools for Communicating Your District's Reopening Plans

1.17 MB

Get access

Customizable Drafts

Letter to Families.docx

14.9 KB

Get access

Telephone Message Template.docx

12.8 KB

Get access

SMS Text Message Template.docx

12.3 KB

Get access

64 FAQs and How To Answer Template.docx

31.1 KB

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Outreach Made Easy ESSENTIALS: Key Tools for Communicating Your District's Reopening Plan

Please carefully review our full terms and conditions before you buy.

That's amazing! But I need...MORE!

Upgrade to the full toolkit!

For some of you, while our essentials package sounds like a life saver, you already know you could use even more help. We've got you. Our full Outreach Made Easy: A Toolkit for Communicating Your District's Reopening Plans includes drafts of EVERYTHING you need to succeed.

Let’s upgrade you.

Build a thorough communications plan that ensures your audiences have the information they need—easily.

In addition to data, tips, best practices and tons of great ideas, the toolkit includes outreach necessities like:

How to create your core messaging
Sample social media posts
A fill-in-the-blanks press release
A fill-in-the-blanks radio pitch
How-to tips on creating an editorial calendar (and even an example!)
Ideas for even more outreach tactics
Ideas for celebrating the start of the school year

Let's Stay in Touch

We share a common goal—supporting children, families and their success. We also know that leaders like you rely on data to drive this success—but your time is valuable, and scouring the latest journal articles and findings is time consuming. Join our email list and you'll get freshly cut data, tips and time-saving tricks you can implement right now.

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About Forthright Advising

Forthright Advising is a public relations firm that works exclusively with organizations that love kids. We help public school districts create thoughtful outreach strategies that deliver a clear message straight to the audiences who need to hear it.