Outreach Made Easy: A Toolkit for Communicating Your District’s Reopening Plans by Forthright Advising

You are facing one of the biggest challenges of your entire career: announcing a new plan for learning during a global pandemic.

But school leaders like you are already overworked, overwhelmed and can’t catch a break. These past few months you’ve innovated, you’ve adapted, you’ve made it work.

Now you need to communicate a complex (and potentially controversial) plan to your entire community—on an extremely short timeline.

Outreach Made Easy: A Toolkit for Communicating Your District’s Reopening Plans

If there was ever a time when you could use some help, it’s now.

Forthright Advising—a communications firm with more than 60 years of combined experience in school PR—has put together a full reopening communications toolkit. 

We’ve created a data-backed guide for outreach that includes drafts of everything you need to succeed.

Our toolkit will save you time and ensure that while you’re furiously working nonstop, you’re not forgetting a critical part of your outreach plan! 

Here's What You Get

We know a draft to get you started is way, way better than your blinking cursor and a blank page. In addition to data, tips, best practices and tons of great ideas, the toolkit includes outreach necessities like:

  • How to create your core messaging 
  • Your letter to families 
  • Draft phone message copy 
  • Suggested text message copy 
  • Sample social media posts 
  • A fill-in-the-blanks press release 
  • A fill-in-the-blanks radio pitch
  • How-to tips on creating an editorial calendar (and even an example!)
  • Ideas for even more outreach tactics
  • Ideas for celebrating the start of the school year 

But Better Yet...

As a bonus, we’ve spent the last month in deep conversations with parents and community stakeholders, so we know what they are asking of you and your district. We outlined the 64 most frequently asked questions that parents want to know about school reopening AND we’ve outlined how to answer each of them...so you don’t have to. 

GET WHAT YOU NEED (And maybe even finally get some sleep.)

When you download the toolkit, you’ll be able to streamline your work and ensure that you’re spending your time where it’s needed most. 

You’ll be able to quickly prepare everything you need to effectively communicate your reopening plan with everyone from staff to parents. 

In the end, you’ll have a thorough communications plan that ensures your audiences have the information they need. 

What's included in the Toolkit?

File Icon 9 files
The Toolkit
Outreach Made Easy - A Toolkit for Communicating Your District’s Reopening Plans by Forthright Advising.pdf
1.53 MB
Customizable Drafts
Core Message Guide.docx
14.4 KB
Letter to Families.docx
14.9 KB
Telephone Message Template.docx
12.8 KB
SMS Text Message Template.docx
12.3 KB
Social Media Post Templates.docx
12.9 KB
Press Release Template.docx
14.9 KB
Radio Pitch Template.docx
12.5 KB
YOUR BONUS_ 64 FAQs and How To Answer Template.docx
31.1 KB

Outreach Made Easy: A Toolkit for Communicating Your District's Reopening Plans

Please carefully review our full terms and conditions before you buy.

That's amazing! But I need...MORE!

Introducing the coaching package.

(But get yours now, there are only five!)

For some of you, while this toolkit sounds like a dream, you already know you could use even more help:
Let’s upgrade you.

We’re offering five districts the opportunity to work 1:1 with your very own Forthright coach to help you implement the toolkit’s contents.

Along with your toolkit, you’ll also get a package of 10 hours with an expert from Forthright to work alongside you. Your coaching hours are exclusively meant to help you implement content from the toolkit--and we have a great menu for you to choose from!

While you must use your coaching hours on implementing any of the content of the toolkit, here are some roles your coach can play: 

  • Thought partner: Your Forthright coach will join you and your team to help brainstorm your outreach strategy and talk you through the sticky parts. This role is all about providing overall guidance and feedback on your reopening communication and outreach strategy!
  • A second set of eyes: Your Forthright coach can review drafts and provide feedback and suggestions on items such as FAQ answers, press releases, talking points or other materials in the toolkit. 
  • Messaging moderator: Your Forthright coach can facilitate a workshop where together we can create your core messaging for reopening. Your coach will create a customized workshop for your district and virtually lead you through the process so you walk away with a full set of messaging ready to go! 
  • Mover and shaker: Your coach can help you integrate your already-created core messaging across all your outreach collateral to make sure that everything you create is consistent and pitch perfect! 
  • Get it to the finish line: Your coach can facilitate an editorial calendar planning session where together you outline what needs to happen, when, and make a plan for getting it all done. 

Want in on this action?

There are only five total upgrade packages available, so your time is now!
Head on over to learn more…

About Forthright Advising

Forthright Advising is a public relations firm that works exclusively with organizations that love kids. We help public school districts create thoughtful outreach strategies that deliver a clear message straight to the audiences who need to hear it.